Why Offer Tastings
While offering free products to bring in more money may seem counterintuitive, complimentary tastings are a vital component of most winery operations. While offering free wine to visiting tasters, wineries can use the Passport to drive additional revenue and market to new customers.
Offering a small, initial tasting of 4-5 wines at no cost to Passport holders will entice new consumers and draw a crowd. Then, offer additional tastings for a fee. If guests enjoy the initial free tastings provided, they may choose to purchase an additional tasting, hors d'oeuvres, a branded wine glass, or a few bottles to take home.
Give your potential customers a taste of what they're missing. 48% more people will purchase something after they can sample it. This doesn't have to happen only at your winery, either. You can set up a pop-up shop in places where you might find eager wine customers, like farmer's markets or festivals.